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What Are the Key Reasons Platforms Fail?
The main reason platforms fail is that they don’t overcome the chicken-and-egg problem. The platform never gets enough users on both sides of its ecosystem to create self-sustaining growth. This point...
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What Are Some Common Challenges Platforms Face?
The most common issue that all platforms face is called the chicken-and-egg problem. A new platform needs to get both sides of its ecosystem on board. But which should it get first, its consumers or...
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What Advantages Do Existing Businesses Have in Building Platforms?
While most of the companies that have built platforms have been startups and tech companies, this doesn’t have to be the case. In fact, we see a few serious but largley unrealized advantages that...
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Platform Founder Q&A: Hayden Williams of Treatings
Treatings is a professional networking platform based in New York City that has been called “the Tinder of the business world.” Many of us at Applico have met some very smart and interesting people on...
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Overcoming the Chicken-and-Egg Problem
Which came first? The chicken or the egg? This age-old question is one that every platform business has to face. Initially, a platform does not create enough value to attract new users. It’s not...
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7 Strategies for Solving the Chicken and Egg Problem as a Startup
This post “7 Strategies for Solving the Chicken and Egg Problem as a Startup” originally appeared in the Huffington Post. Customer acquisition is a core challenge for any startup. But for platforms...
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